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Figure 1: Car sharing promotion used by the |
A city can provide public relations and awareness-raising of car sharing (as an activity; not specifically of an operator), explaining how car sharing works and its benefits both to the customer and to the local environment. Bremen is a good example of this. In recent years, it has run several creative campaigns including postcards asking if you “would buy a cow for a glass of milk?” and a series of short videos to demonstrate other ways urban space could be used if there were fewer cars. It also set up a promotion with a cartoon character called Udo, who encourages people to “Use it. Don’t own it” (Stadt Bremen 2013a).