The City of London has a clearly set out strategy to improve the cycling experience in the city, described in the Cycling Revolution London strategy from 2010. The explicit goal of the city is to increase cycling by 400 percent by 2026, compared to the levels of 2001. According to Transport for London, the city has already increased cycling by 173% by 2014. The key aims of the Cycling Revolution London Strategy (Transport for London, 2010) are quoted below:
The city’s strategy intends to:
- make sure cycling is recognised as a major transport mode right across the capital, from central London to the outer boroughs
- create streets and spaces where everyone respects each other's right to use the road, where they stick to the rules of the road, and where everyone recognises their duty of care to other road users
- reduce in cycling casualties, with a particular focus on reducing the risk of collisions between cyclists and heavy goods vehicles
- increase in secure cycle-parking on streets, in workplaces, and at stations and schools
- reduce cycle theft tackled through dedicated police attention so that people can be confident that they will find their bike where they locked it
- promote cycling as an enjoyable, every day, healthy activity
- embed cycling into the way our city is planned and run
- maximise investment in cycling - from both the private and public sectors
- get key partners working together to deliver cycling initiatives
- provide new routes and opportunities for commuting, leisure and local cycling trips
The strategy is implemented with considerable investments in cycle infrastructure in the city, accompanied with marketing and communication campaigns. Comprehensive information on the efforts to increase cycling in London can be found on Transport for London's dedicated homepage on cycling (Transport for London, 2014).