Mondelēz International has also employed an eco-design tool for optimising the packaging it uses. The company claims that its proprietary ‘Eco-Calculator™’ tool creates ‘more environmentally conscious packaging’ by taking into account:
- the percentage of post-consumer recycled materials in a pack, and
- the amount of energy and greenhouse gas emissions associated with creating and disposing of a pack.
The tool relies on data from the U.S. Environmental Protection Agency, the US Department of Energy and packaging industry groups. Since 2013, Eco-Calculator has been web-based facilitating access to teams around the world and making it faster to update.